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Privacy Policy

1. Data controller

App Vision bv, with enterprise number BE0665619245, is the data controller responsible for the processing of your personal data as described in this privacy policy, in accordance with the General Data Protection Regulation (GDPR).

Contact: contact@appvision.be

2. What personal data do we process?

  • Contact information: name, email address, phone number, and company information that you voluntarily share with us via email, contact forms, or conversations.
  • Usage data: anonymous visitor statistics collected via Google Analytics (page views, session duration, device type, country). IP addresses are anonymized.

3. Purposes and legal basis

We process your data for the following purposes:

  • Performance of a contract: responding to your inquiries, delivering our services, and invoicing (Art. 6.1.b GDPR).
  • Legitimate interest: improving our website and services based on anonymous usage statistics (Art. 6.1.f GDPR).

We do not process data based on consent unless explicitly indicated. No data is used for direct marketing or profiling.

4. Cookies and tracking

Our website uses Google Analytics 4 to collect anonymous visitor statistics. Google Analytics places first-party cookies to distinguish unique sessions.

No cookies are placed for advertising purposes. We do not use remarketing, social media pixels, or third-party tracking.

5. Sharing with third parties

We do not share your personal data with third parties, unless:

  • it is necessary for the performance of our agreement with you;
  • we are legally required to do so;
  • it is necessary for the operation of our website (Google Analytics, processor).

6. International transfers

Google Analytics may process data in the United States. Google LLC is certified under the EU-U.S. Data Privacy Framework, which ensures an adequate level of protection in accordance with the GDPR.

7. Retention periods

  • Contact data: retained for the duration of the business relationship, then up to 7 years for accounting obligations.
  • Analytics data: retained by Google Analytics for 14 months, then automatically deleted.

8. Your rights

Under the GDPR, you have the following rights:

  • Access: the right to know what data we process about you.
  • Rectification: the right to have inaccurate data corrected.
  • Erasure: the right to have your data deleted.
  • Restriction: the right to restrict processing.
  • Portability: the right to receive your data in a structured format.
  • Objection: the right to object to processing based on legitimate interest.

To exercise these rights, contact us at contact@appvision.be. We will respond within 30 days.

9. Filing a complaint

If you believe your personal data is being processed unlawfully, you may file a complaint with the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit / GBA): www.gegevensbeschermingsautoriteit.be.

10. Changes

We may update this privacy policy from time to time. The most recent version is always available on this page.

Last updated: March 2026